Midwest Regional High School and College Radio Conference
Sponsored by Radio Department, Columbia College Chicago
and
Intercollegiate Broadcasting Systems, Inc.
Saturday, October 24, 2009
Special
Guests:
Key Note Speaker: Jim DeRogatis, Co-Host Sound Opinions, NPR,
Author and Music critic for the Chicago Sun-Times
Jim DeRogatis is the Co-Host of "Sound
Opinions," on Chicago Public Radio station WBEZ, 91.5 FM. "Sound Opinions," billed as
the world's only rock 'n' roll talk show, can also be heard on various National
Public Radio affiliates. In addition to being a pop music critic at the Chicago
Sun-Times, he has authored several books about rock 'n' roll.
Featured On-Air
Personality: Terri Hemmert. On-Air
Personality, 93.1, WXRT-FM Chicago
Terri Hemmert is
an award-winning broadcaster who has devoted over 30 years to her profession. Terri
made radio history in 1981 when she became the first female morning drive
personality in Chicago on WXRT-FM. Currently Terri hosts mid-days on WXRT and
produces ŌBreakfast with the BeatlesĶ, ChicagoÕs longest running show devoted
to the Fab Four. Terri inspires new talent teaching at Columbia College Chicago
and works with the Chicago Symphony Orchestra on music education programs.
Featured Author and
Radio Expert: Michael C. Keith,
Communication Faculty, Boston College, Boston, MA
Michael C. Keith is the author of over 20 books
on electronic media, as well as a published memoir. He is co-founder of the
Broadcast Education AssociationÕs Radio Division, was director of the
communication program at Dean College, and served as an invited professor at
George Washington University and Marquette University. Prior to joining Boston
College, Keith served as Chair of Education at the Museum of Broadcast
Communications. RADIO
STATION – 8th Edition was just released this summer.
8:30 AM – 9:30 AM Registration,
coffee and rolls
5th floor
MORNING SESSIONS
9:30 AM – 10:45 AM
Session I
Reaching The Target: News Reporting for Your Audience
Room 713
Panel:
Cheryl Morton-Langston,
General Manager, WCRX 88.1 FM, Chicago
Ashley
Gross, Reporter and Producer, WBEZ 91.5 FM, Chicago
Jennifer
Keiper, Midwest Correspondent, Fox News Radio, Chicago, IL
Len
Mailloux, General Manager and Faculty, Simmons College Radio
From election
coverage, political scandals, community issues and tragic events, reporters are
in a challenging position as they navigate their way through clutter, in order
to tell a story that relates to their listening audience. Join four news
professionals who all reach a unique listening audience as they give you tips
on how to obtain and then detail news stories to your audience.
Session II
Morning Show Tag Teams: Spreading the Word Without Stepping on
It
Room 719
Panel:
Alexx
Dupri, Morning Show Host, POWER 92.3 FM, Chicago
Sherman,
Morning Show Host, Q101.1 FM, Chicago
Tony
Sculfield, Morning Show Host, WGCI, 107.5 FM, Chicago
Pat
Clark, Morning Show Host, WIZM, 93.3 FM, Lacrosse, WI
Chemistry between
hosts on a morning show is a frequent reason for whether a show is successful
or not. Join four morning show
hosts as they discuss the formation of a morning team and how to make each
other heard without talking over one another. Additional topics include:
interviewing guests, essential role of a solid supporting cast, and giving your
audience a voice.
Session III
Internet Radio: Why Your Station Should be
Streaming
Room 713
Michael C. Keith, Communication Faculty, Boston College, Boston, MA
Fritz Kass, IBS Chief
Operating Officer
Danielle Basci, Station Manager, WLUW, 88.7 FM, Loyola University,
Chicago
Scott Vyverman, Station
Manager, WDRP /Radio DePaul, DePaul University, Chicago
Are you looking to
increase your listening audience? Streaming your high school or college radio
station will boost listenership while also providing an extra incentive for
students to showcase their work to many friends and family members. This panel
will give you perspectives why streaming your station works, as well as giving
you a viable option through the IBS and Backbone Networks which provide access
to an archive of royalty free-music, images, and clips to student broadcasters.
Session IV
Voice-Over Techniques
Presenter:
Marssie
Mencotti, Associate Chair, Radio Department, Columbia College Chicago
Join Marssie as she
navigates you through the wonderful and creative world of voiceovers. This
hands-on workshop will allow students to find out more about the craft of
voice-overs. Script reading, voice inflection, and dialects will be discussed.
Session V
Award Winning High School Radio
Stations: Taking it to the Next
Level
Panel:
Chris Thomas, General Manager,
WLTL Lyons Township High School, LaGrange, IL
Pete Bowers, Station Manager
WBFH, 88.1 FM, Andover High School, Bloomfield, MI
Dianna Hermann, Station
Manager, Reavis High School, Burbank, IL
TBD (High School
Radio station)
Four successful, award winning high school radio stations give you insight in how to get your station prepared and ready for award season. As an added bonus, students from the stations will assist on the panel as well as provide audio samples.
11:00-12:00
ItÕs
More Than Rock n Roll
Room 705
Keynote
Speaker
Jim DeRogatis, Co-Host Sound Opinions, NPR,
Author and Music Critic for the Chicago Sun-Times
12:00 NOON – 1:00 PM
5th
Floor
High
School Radio Awards Presentation
AFTERNOON SESSIONS
1:00 PM – 2:15 PM
Session I
Why They Will listen: Embracing Social Media
Room 703
Panel:
Ty Bentli, Afternoon Host, WKSC-FM 103.5 FM, Chicago
Colin
Shaughnessey, Afternoon Host, WSRG-FM 97.7 FM, Sturgeon Bay, WI
Mike Hansen, On-Air Talent,
WRQT 95.7 FM, La Crosse, WI
Jeff Frieders, On-Air Talent, WIXX 101.1 FM Green Bay, WI
Learn how these
afternoon hosts keep you entertained by challenging listeners to be involved in
their programs. Each of these shows relies heavily on its listeners via
remotes, the telephone lines, Twitter, MySpace, and text messaging. See how
each show has come full circle becoming a listenerÕs delight.
Session II
Audio Drama 101:
Presenter:
George Zarr Full Time Faculty, Radio
Department, Columbia College Chicago
Join George as he
takes you through the process of creating audio theatre for radio! This is an
interactive session that features script revision, character development and
production values.
Session III
Telling it like It Is: Starring Terri Hemmert. On-Air
Personality, 93.1, WXRT-FM Chicago
Room 705
Legendary WXRT-FM
On-Air Personality Terri Hemmert sits down with Radio Department Chair Barbara
Calabrese to discuss her career as well as the future of radio.
Session IV
Room 719
Presenter: Jim Mitchem, Full-Time Faculty,
Radio Department, Columbia College Chicago
The sound of your
radio station is as important as the content. Learn tips for great production
values. This session will be held in a studio classroom with audio workstations
so you can practice what you learn.
Session V
Start From Scratch: Starting and Maintaining
a High School or College Radio Station
Room 713
Panel:
Len Mailloux, General Manager and Faculty,
Simmons College Radio
Fritz Kass, IBS Chief Operating Officer
Pete Bowers, Station Manager
WBFH, 88.1 FM, Andover High School, Bloomfield, MI
Michael C. Keith, Communication Faculty, Boston College, Boston, MA
Starting a radio station whether on-line or terrestrial requires a great deal of preparation. Find out about equipment needs, creating a buzz within the school, hiring the right personnel, meeting your audience needs, streaming your station, and getting students involved in making your station an integral part of your school's campus.
2:30PM – 3:45 PM
Session I
I Need A Job: What Radio Stations Look For In New Talent
Room 719
Panel:
Don Black, Program Director, On-Air Talent, KISS-98.5
FM, Peoria, IL
Michael La Crosse, Program Director, WLS-FM, Chicago
Michael C. Keith, Communication Faculty, Boston College, Boston, MA
Tony Kwiecinski, Operations Manager, WCRX 88.1 FM,
Columbia College Chicago
Join two Radio
Program Directors and two college radio advisors as they discuss what type of
talent stations are looking for when hiring new talent This panel will dive
into topics such as: What stations look for in a demo; doÕs and donÕts when
submitting material; topic of mp3 or snail mail; resume and past references;
impact of a college radio career; and, as an added bonus, an opportunity to
have your demo listened to by these professionals.
Session II
Beyond the Final Score: DoÕs and DonÕts of
Sports Reporting
Room 709
Panel:
Cheryl Raye- Stout, Sports
Reporter, WBEZ 91.5 FM, Chicago
Bruce
Levine, Sports Reporter, ESPN-1000 AM, Chicago
Carmen DeFalco, Sports Host, ESPN-1000 AM, Chicago
Being a sports
reporter or host, you need to be able to go beyond the final score of the game.
Join these Chicago ProÕs as they discuss learning proper interviewing
techniques, obtaining the key quotes and information for your audience, and solidifying
your sources.
Session III
Community and Administration
Relations/Station Managers Forum
Room 713
Presenters:
Len Mailloux, General Manager and
Faculty, Simmons College Radio
Barbara Calabrese, Chair, Radio
Department, Columbia College Chicago
TBD, President, RTNDA, Columbia College Chicago
Len, Barbara and TBD will help you learn how to work with your school
administration and the community to build partnerships and increase your
visibility. There will also be an open forum for student managers to share
ideas, provide support, and help you problem solve.
Session IV
PPM: An Overview
Room 707
Panel:
Oveda Brown, Manager, Multicultural
Marketing, Arbitron, Inc.
The Portable People Meter (PPM) has begun to provide new insights into how audiences respond to the various programming elements radio stations offer. Learn how data is collected, how accuracy has improved compared to the diary method of lore, and what challenges have been presented. There will also be a demonstration of the device by Arbitron Representative Oveda Brown.
Session V
Podcasting
Room
705
Presenters: Dave
Berner, Faculty,
Radio Department, Columbia College Chicago
Mark Wood,
Independent Podcast Producer/Host and Audio Visual Production Associate,
Peabody Museum, Salem, MA
John ŌSwanyĶ
Swanson, Morning Show Producer, 101.9 WTMX FM, Chicago
So you
do your show and itÕs over, right? Not necessarily. By posting it on a Podcast
site, you can add volumes of new listeners through downloads. Find Out cheap and easy ways to do this at your station and make
all of your shows available all the time. Join three successful radio
professionals who can give you all the ins and outs of the Podcasting process.
Session
VI
How
to Make the most of your Internship
Room
703
Presenters:
Ryan
Manno, Evening
On-Air Talent, Q101.1 FM, Chicago
Javier
Lazaro, Radio Major, Columbia College Chicago
Obtaining an internship and completing work that is
appreciated is an essential part of an internship. Q 101 evening host Ryan
Manno along with his intern, Radio Major Javier Lazaro will give the audience
their unique perspective of what an intern can do to make their time at a
station worthwhile.
LATE AFTERNOON SESSIONS: 4:00
– 5:30 PM
Session I
FCC Update
Room 707
Presenters:
Fritz Kass, IBS Chief Operating Officer
Hope Daniels, Faculty, Radio Department, Columbia College Chicago
FCC Representative (TBD)
What would a Radio Conference be without an FCC update? The
session will discuss new Internet royalties, overview on FCC rules and regulations, the
future of broadcasting, overview of recent cases that the FCC ruled on, and
PPMÕS.
Session II
Podcasting, Social Media and other
Technologies
Room 705
Moderator: Barbara Calabrese, Chair, Radio
Department, Columbia College Chicago
Panel:
Steve
Edwards, Interim Program Director, WBEZ, 91.5 FM, Chicago
Michael La Crosse, Program
Director, WLS-FM, Chicago
Wendy Turner, General Manager,
Vocalo.org 89.5 FM, Chicago
Radio continues to
evolve and, as it does, it is important to get a good idea of where itÕs at and
where itÕs heading. Join three
radio professionals as they discuss the current climate of radio. Topics will
include: PPMÕS; HD Radio; and, giving your Personalities and Audiences a Voice
Via Social Networking sites, Blogs, and Recorded Audio.
Session III
Production Made Easy: How to Impact Your Audience via
Production
Room 719
Panel:
Gil Sanchez, Assistant
Production Director, WJMK 104.3 FM, Chicago
Greg
Murray, Production Director, WBBM 96.3 FM, Chicago
Matt
Bisbee, Imaging Director, Bonneville Communications, Chicago
Scott Strauss, Imaging
Director, WKSC 103.5 FM, Chicago
We pull out all the
bells and whistles as a slew of successful radio people who do production for a
living, give us the tricks to set your production a step above the competition.
Be prepared to hear samples and come prepared with lots of questions.
Session IV
Future Stars: Obtaining and Maintaining Your
First Full-Time Radio Position
Panel:
Brian
Matos, Programming Coordinator, Matrix Media, Inc., Chicago
Colin
Shaughnessy, Asst. Program Director/On-Air, WSRG, 97.7 FM Sturgeon Bay, WI
Brandy
Burkhardt, Managing Producer, Kevin Trudeau Show, Syndicate
Mike Hansen, On-Air Talent, WRQT 95.7 FM, La Crosse, WI
Throughout the
years Columbia College Chicago has built its reputation on the strong
foundation of developing both creative and business professionals in radio.
Four recent graduates currently working full-time in the industry will give you
an excellent birdÕs-eye view of how to break into the industry. Topics such as
the importance of networking, internships, college radio, and developing
essential job interviewing skills are discussed.
Session V
No Terrestrial signal? No Worries
Room 713
Ashley Mouldon, Station Mgr.
WRBC The Blaze, Roosevelt University, Chicago
Lori Felker, Radio Station
Advisor, SAIC radio. The School of the Art Institute
of Chicago
Patrick Oliver, CEO, Fearless
Radio, Chicago
Jill Rothamer, General
Manager, UIC Radio
Find out how you
can develop and run a successful radio station on-line without a terrestrial
signal. Three station managers and Fearless Radio CEO Patrick Oliver break down
the process of what you will need to have your station up and running in no
time. From working with administrators at your school, to conquering software
set-up, be prepared for valuable insight and techniques that will work for you.
Session VI
Marketing To Meet the Needs of your Audience
Room 703
Panel:
Oveda Brown, Manager, Multicultural Marketing at Arbitron
Inc.
Preetha Aloor, Promotions Coordinator, WUSN-FM,
Daisy Weiner, Business Manager, Univision Radio Chicago
Marketing your station these days takes a lot of hard
work as well as savvy ideas. Join three experts in the marketing field as they
go over marketing plans that have worked for their stations as well as discuss
marketing to a niche format. Internet campaigns, street teams and word of mouth
marketing will be discussed.