Midwest Regional High School
and College Radio Conference
Sponsored
by
Radio
Department, Columbia College Chicago and
Intercollegiate Broadcasting Systems,
Inc.
33 East Congress Chicago, IL 60605
Saturday, October 23, 2010
Contact: Tom
Joyce 312-369-8158 tjoyce@colum.edu
Mary
Mattucci 312-369-8156 mmattucci@colum.edu
Special
Guests:
Key Note Speaker: John Gehron, Lead
Management Consultant, AccuRadio.com, Chicago, IL
John Gehron is a nationally recognized
media consultant with over 40 years of radio experience including General Manager of Oprah WinfreyÕs
Harpo Radio, Regional Vice President/Market Manager at Clear Channel, Senior
Vice President for CBS Radio, and Co-Chief Operating Officer of American Radio
Systems, where he helped create a company of 100 radio stations in 20 markets. In
September of 2005, John received the prestigious "Angel" award from
The Chicago Chapter of American Women in Radio. John is also a proud member of
the Board of Trustees for Columbia College Chicago.
Featured On-Air
Personality: Laura Steele, On-Air
Personality, WFBQ 94.7 FM (Q95), Indianapolis, IN
Laura Steele is
the Columbia College Alumni of the year for 2010. A 1990 radio department
graduate, she has over 20 years of experience as an on-air personality. She is
the mid-day host as well as a key contributor to the nationally syndicated Bob
and Tom Morning Show on Q95.5 FM. Her mid-day show is syndicated daily in
several U.S. cities, and to over 30 other markets each weekend. Laura had the
esteemed honor to be named the first female voice to ever serve on the public
address team at the famed Indianapolis Motor Speedway. Her duties include
interviews with the fastest drivers in the world and celebrities who attend the
world famous Indy 500 and NASCARÕs Brickyard 400.
8:30 AM – 9:30 AM Registration,
coffee and rolls
5th floor
MORNING SESSIONS
9:30 AM – 10:45 AM
Session I Morning Show Workout: Producing a Morning Show That Packs
Muscle
Room 705
Panel: Julian
Nieh, Morning Show Host, 96.3 WBBM-FM, Chicago
Pat
Clark, Morning Show Host, 106.5 WYTE-FM,
Wausau/Stevens Point, WI
Marty
Headrick, Morning Show Host, 104.1
KIQK-FM, Rapid City, SD
Daniel
Royle, Morning Show Producer, 90.1 WMBI-FM, Chicago
Join three morning
show hosts and a producer as they discuss and give advice on creating thought
provoking content, using social media to connect with your audience, scheduling
guests, essential role of solid production, and providing ways to give your
audience a voice.
Session
II News Flash! Getting to the Point of the
Matter
Room 713
Panel: Rob Hart, Asst. News Director, WGN 720 AM, Chicago
Cheryl
Raye-Stout, Sports Reporter, WBEZ 91.5 FM, Chicago
Bob
Roberts, News Reporter, WBBM 780 AM, Chicago
Len
Mailloux, General Manager and Faculty, Simmons College Radio
From political corruption, community issues and tragic events, to championship implications, reporters are faced with many challenges as they navigate in pursuit of the story that relates to their listening audience. Three seasoned reporters and a General Manager of a college radio station break down covering stories and delivering the facts in a concise manner.
Session III Audio Drama 101
Presenters:
George
Zarr, Full Time Faculty, Radio Department, Columbia College Chicago
Marssie Mencotti, Associate
Chair, Radio Department, Columbia College Chicago
Join George and Marssie as they take you through the process of creating
audio theatre for radio! This is an interactive session that features script
revision, character development and production values.
Session IV Reaching the Next Level: Making Your High School or College
Station Shine!
Panel: Cheryl Morton-Langston, General Manager,
WCRX 88.1 FM, Chicago
Chris
Thomas, General Manager, WLTL Lyons Township High School, LaGrange, IL
Deanna
Herman, Station Manager, Reavis High School, Burbank,
IL
Winners of numerous awards, three successful high school and college radio station managers give you insight into how to produce, program and promote successful student work.
Session V Digital Production With Pro Tools
Room 719
Presenter: Jim
Mitchem, Full Time Faculty, Radio Department, Columbia College Chicago
Get a Òhands-onÓ
overview of Pro Tools and how it can benefit your overall production. This
session will be held in a studio classroom with audio workstations so you can
practice what you learn.
Session VI Starting a High School or College Station
Room 707
Panel:
Lori
Felker, Radio Station Advisor, SAIC Radio, The School of the Art Institute of Chicago
Jill
Rothamer, General Manager, UIC Radio
Allen
Myers, IBS Board Member
Fritz
Kass, IBS Chief Operating Officer
Starting a radio station whether on-line or terrestrial requires a great deal of preparation. Find out about equipment needs, creating a buzz within the school, hiring the right personnel, meeting your audience needs, streaming your station, and getting students involved in making your station an integral part of your school's campus.
11:00-11:15 Columbia
College Chicago High School Radio Awards Presentation
1st Floor IBS
Update
11:15-12:00 Keynote
Speaker: Technology Today, Making Sense Of It All
1st Floor
John
Gehron, Media Consultant, AccuRadio, Chicago, IL
Noon
-1PM Boxed
Lunch
5th Floor
AFTERNOON SESSIONS
1:00 PM – 2:15 PM
Session I How to Give Your Audience What They Need
Room 703
Panel: Cara Carriveau, Midday Host, WTMX-FM, 101.9 FM, Chicago
Scott
ÒSpecial KÓ Corchin, Evening Host, WKSC-FM 103.5 FM,
Chicago
Rick
OÕDell, On-Air Talent, WLFM-LP, 87.7 FM, Chicago
Jeff
Frieders, On-Air Talent, WXER-FM Sheboygan, WI
Learn how these
personalities keep their audience entertained by challenging listeners to be
involved in their programs. Each of these shows relies heavily on its listeners
via remotes, the telephone lines, Facebook, Twitter, and text messaging.
Session II Voice-Over Techniques
Presenter:
Deb
Doetzer, Adjunct Faculty, Radio Department, Columbia College Chicago
Join Deb as she
navigates you through the wonderful and creative world of voiceovers. This
hands-on workshop will allow students to find out more about the craft of
voice-overs. Script reading, voice inflection, and dialects will be discussed.
Session III Telling It Like It Is
Room 705
Starring:
Laura Steele, On-Air Personality, WFBQ 94.7 FM (Q95), Indianapolis,
IN
WFBQ-FM On-Air
Personality Laura Steele sits down with Radio Department Chair Barbara
Calabrese to discuss her career, time spent as a radio student at Columbia
College, changes in the industry as well as giving advice to aspiring
broadcasters.
Session IV Digital Production With Adobe Audition
Room 719
Presenter: George
Zarr, Full Time Faculty, Radio Department, Columbia College Chicago
The sound of your
radio station is as important as the content. Learn tips for great production
values. This session will be held in a studio classroom with audio workstations
so you can practice what you learn.
Session V FCC Bootcamp
Room 707
Presenters: Allen
Myers, IBS Board Member
Fritz
Kass, IBS Chief Operating Officer
Having a hard time
keeping up with the latest FCC rulings? Fear not! This will provide the
answers! Internet royalties, overview on FCC rules and regulations, the
future of broadcasting, overview of recent cases that the FCC ruled on, and
PPMÕS will be discussed.
Session VI Internet Radio: Why Your Station Should Be
Streaming
Room 715
Panel: Len
Mailloux, General Manager and Faculty, Simmons College Radio
George
Capalbo, Vice President, Backbone Networks Corporation, Weston, MA
Are you looking to
increase your listening audience? Streaming your high school or college radio
station will boost listenership while also providing an extra incentive for
students to showcase their work to many friends and family members. Join George
and Len as they present an Internet radio automation package well suited to the
college and high school broadcaster which provides access to an archive of
royalty free-music, images, and clips to student broadcasters. Get ready for a 'real
world live demo ' of how webcasting is done with the next generation of
Internet radio tools.
2:30PM – 3:45 PM
Session I Critiquing Your Demo: What Radio Stations Look For In New
Talent
Room 719
Panel:
Michael
La Crosse, Program Director, WLS-FM, Chicago
Patty
Martin, Program Director, WDRV-FM, Chicago,
Leonard
Ellis, Chairman, Radio One Communications, Valparaiso, IN
DonÕt miss this
opportunity! Whether youÕre an aspiring Production Director, On-Air Talent, or
Sports/News Reporter, we have lined up three program directors to listen to
your demo! Please bring a 2-3 minute demo on cd or
flash drive.
Session II We Need A Presence! How to Get More
Visibility
Room 713
Presenters: Cheryl
Morton-Langston, General Manager, WCRX 88.1 FM, Chicago
Chris
Thomas, General Manager, WLTL Lyons Township High School, LaGrange, IL
Learn how to work
with your school administration and the community to build partnerships and
increase your visibility. There will also be an open forum for student managers
to share ideas, provide support, and help you problem solve.
Session III Podcasting
Room
717
Presenters: Cara
Carriveau, Midday Host, WTMX-FM, 101.9 FM, Chicago
Althea
Legaspi, Reporter and Producer, Chicago Public Radio
Brian Matos, Programming
Coordinator, Matrix Media, Inc., Chicago
So you
do your show and itÕs over, right? Not necessarily. By posting it on a Podcast
site, you can add volumes of new listeners through downloads. Find out cheap
and easy ways to do this at your station and make all of your shows available
all the time. Join successful radio professionals who can give you all the ins
and outs of the Podcasting process.
Session IV Developing a Web Site That Works For You
and Your Audience
Room 713
Panel: Justin
Kaufmann, Website Vocalo.org, Chicago
David
Snoble, Independent Web Consultant, Chicago
Matt
Cunningham, Supervisor, WCRX, 88.1 FM, Chicago
Justin, David and
Matt will give you plenty of ideas to improve the look and feel of your
stations website. Whether itÕs content, imaging or the overall web presence you
seek, be prepared for valuable insight and techniques that will work for you.
Session V Finding Your Career Niche
Room 703
Panel: Brooke
Hunter, Midday Host, WCFS, 105.9 FM, Chicago
Marti Jones, Traffic Reporter, WLS-FM,
Chicago
John
Gaskill, Live Audio Production Director, WLUP 97.9
FM, Chicago
Brandy Burkhardt,
Managing Producer, Kevin Trudeau Show, Syndicated
Join several successful media professionals who all
have created a unique standing in the industry, as they discuss their path to
success. Topics to be covered will include: mentoring and developing
leadership, facing and overcoming obstacles and using key motivational tools to
become a success in the industry.
Session VI Covering All the Bases: Blogging,
Podcasting, Interviewing and Reporting
Room 707
Panel: Brad
Robinson, Sports Anchor/Reporter, Illinois Radio Network
Chris
Bleck, Producer, ESPN 1000 AM,
Chicago
Adam
Abdalla, Producer, ESPN 1000 AM,
Chicago
Ray
Flores, Broadcaster/Reporter, Shine Fight Productions
As a professional working in the sports broadcasting field, you will need to develop several ways to get content to your audience. Join these Chicago ProÕs as they discuss obtaining content, writing for the web, compiling key quotes and information for your audience, solidifying your sources, and delivering the message.
LATE AFTERNOON SESSIONS: 4:00
– 5:30 PM
Session I All Access Pass: The Art of Interviewing
Musicians
Room 707
Presenters: Althea Legaspi,
Reporter and Producer, Chicago Public Radio
Jeff
Frieders, On-Air Talent, WXER-FM Sheboygan, WI
Learn first hand
from these professionals as they take out the ÒAll Access PassÓ and bring you
backstage to discuss the best techniques to use in order to get the information
your audience wants to hear.
Session II Podcasting,
Social Media And Other Technologies
Room 705
Moderator: Barbara
Calabrese, Chair, Radio Department, Columbia College Chicago
Panel:
Michael La Crosse, Program Director,
WLS-FM, Chicago
Jeff Kapugi,
Chief Operating Officer, Tribune Interactive,
Carlos Mendez, Program Director, Radio Arte Chicago, 90.5 FM, Chicago
Radio continues to
evolve and, as it does, it is important to get a good idea of where itÕs at and
where itÕs heading. Join three
radio professionals as they discuss the current climate of radio. Topics will include:
PPMÕS; HD Radio; and, giving your Personalities and Audiences a Voice Via
Social Networking sites, Blogs, and Recorded Audio.
Session III Production Made Easy: How to Impact Your Audience Via
Production
Room 719
Panel: Matt
Bisbee, Imaging Director, Bonneville Communications, Chicago
John
Siuntres, Production Director, WILV 100.3 FM, Chicago
Jose
Luis Marquez, Production Director, Mega 95.5 FM, Chicago
Gil
Sanchez, Production Director, WJMK 104.3 Jack FM, Chicago
We pull out all the
bells and whistles as a slew of successful radio people who do production for a
living, give us the tricks to set your production a step above the competition.
Be prepared to hear samples and come prepared with lots of questions.
Session IV Future Stars: Obtaining And Maintaining
Your First Full-Time Radio Position
Panel: Brian
Matos, Programming Coordinator, Matrix Media, Inc., Chicago
Cisco
Cuevas, Morning Producer, MEGA-95.5 FM, Chicago
Brandy
Burkhardt, Managing Producer, Kevin Trudeau Show,
Syndicated
Throughout the
years Columbia College Chicago has built its reputation on the strong
foundation of developing both creative and business professionals in radio.
Three recent graduates currently working full-time in the industry will give
you an excellent birdÕs-eye view of how to break into the industry. Topics such
as the importance of networking, internships, college radio, and developing
essential job interviewing skills are discussed.
Session V Starting a Radio Station (Low Power FM and
Internet Station)
Room 715
Panel: Fritz
Kass, IBS Chief Operating Officer
Pat Kelley, SVP/General Manager, WLFM-LP, 87.7 FM, Chicago
Dave
Dennis, Chief Engineer, Columbia College Radio Department
Allen
Myers, IBS Board Member
Have you toyed with
the idea of starting your own radio station? What types of equipment would you
need and where would you find it? What kinds of obstacles might you encounter
and how might these be solved? What will it cost? These questions and more will be answered by these professionals as they
give you insight and ideas to how their dreams (and yours) can become a
reality.