Intercollegiate Broadcasting System
2011 - East Coast Radio and Webcasting Conference
November 5, 2011 - Simmons College Boston
8:00 - Registration - Coffee - Mingle
9:15
- Session Block #1
- Building Your News
& Information Image
Panel
Host: Len
Mailloux - Communications Faculty - Simmons College &
30-year veteran
Radio News Director
Newscasts, PSA's, Special Topic Broadcasts, Updated Campus
and Community Announcements. These are all elements of a station's information
image. Learn how to create or upgrade your station's news product and
credibility and learn how to better use the information system your school
already has to build the station sound and image.
Room - L007
- Entrepreneurship
in Media
Panel Host: Mark Allen Wood - Executive Producer - TTN-HD
Productions
Professor Judith Richland - Communications Faculty -
Simmons College
Are you an idea person? Do you think you'd make your own
best boss? Explore the opportunities and challenges facing tomorrow's
entrepreneurs. Learn about starting your own business and launching new
initiatives in this rapidly growing world of media.
Room - L008
- Management
Tips & Techniques
Panel Hosts: Larry Miller
- Veteran Broadcaster - Educator and noted in the Rock & Roll Hall of Fame as
one of the founders of Underground Radio in America
Matt Cunningham - Supervisor - WCRX - Columbia College,
Chicago
Running a college or high school station is most often the
work of volunteers. As a manager, it is your job to staff and run the station,
keeping the staff focused and motivated. Learn tips on how to better manage,
train and operate your station as well as some hints on how to improve your own
management skills.
Room - L004
- Web
Design for Your Station
Panel Host: Sarah Dulaney - Senior User Interface Developer
- Bank of America - Merrill Lynch & Independent Web Developer
Want to make your stationŐs website look great, attract
attention and hold the interest of your listeners? Learn what works and what
doesnŐt from people who know. Your website IS your station image and this
session can help you make it shine.
Room - Communications Lab
- Marketing
Your Station on Campus and in the Community
Panel Hosts: John Murphy
- IBS Board - Faculty, Eastern Connecticut State University
Len Mailloux
- IBS Board - Communications Faculty - Simmons College
Is your famous station on your own campus? Or are you
locked in a basement and few know you exist. Academic radio can be a powerful
tool for the entire institution. Learn how to better position your station
within your own community while building administration and student support.
Room L-316
10:30
- Session Block #2
- Tips
for Better Production
Panel Host: Larry Miller - Veteran Broadcaster, Educator and
noted in the Rock & Roll Hall of Fame as one of the founders of Underground
Radio in America.
There is no area more important to the overall sound of
your product than the station's production. Promos, Liners, PSA's, Intros,
creative spots and features can all help give a station that SPECIAL SOUND. Learn some tips from a pro on how to make
your station more exciting, interesting and popular through better production.
Room - L-316
- Backpack
Journalism
Panel Host: Mark Allen Wood - Executive Producer - TTN-HD
Productions
The world of Journalism is changing at lightning speed.
The way we gather and transmit information has undergone many changes in the
digital age and now eager, newcomers who are changing the face of news
gathering and reporting are challenging the traditional roles of journalism.
This hands-on session puts you on the street to shoot a
feature for posting on-line. Walk the streets of Boston and tell "your
story" in this unique session.
Room - Communications Lab
- FCC
Boot Camp
Panel Hosts: Allen Myers
- IBS Vice President for Regulatory Matters and 30-year FCC veteran
Fritz Kass - IBS COO
So what's this LPFM (Low Power FM) thing we have heard so
much about? How do you get a
license to broadcast? What is the FCC rule regarding? Learn about broadcast law
and licensing from the experts who will lead you through the maze of government
regulation and answer your questions about licensing options, broadcast rules
and dealing with the FCC.
Room - L-305
- Marketing
Online Without a Budget
Panel Host: Sarah Dulaney - Senior User Interface Developer
- Bank of America - Merrill Lynch & Independent Web Developer
You don't have a
budget, or much of one and you want to get the word out about our station. You
can do it with the creative use of the Internet. Join independent Web Designer Sarah Dulaney to explore ways your
station can enhance its image and listener base on a global scale.
Room L-008
- Use
of Social Media in Your Station
Panel Hosts: Dr. E. Michael Harrington
- William Paterson University
Matt Cunningham - Supervisor - WCRX, Columbia College
Facebook - Twitter - Skype - Google Chat - They are
everywhere and more and more people are using them. Learn how social media can
enhance your station's reach and overall sound. The promotional value of social
media in today's broadcast world is immeasurable. Learn how to incorporate
social media into your operation and take it to the next level.
Room - L-007
11:45
- Gather for FREE Lunch and Keynote Speaker
Noon - Keynote Speaker:
Michael Harrison
Publisher
of Talkers magazine - the bible of the talk radio
industry.
Radio - Changes - Challenges and the Future!
Room - L-305
1:15
- Session Block #3
- Underwriting
and Fundraising
Panel Host: John Murphy - IBS Board - Faculty, Eastern
Connecticut State University
While there are a great many radio stations, none of them
are free. It doesnŐt matter how big or small your broadcast operation may be,
there are bills to pay and that requires sources of funding. This session
offers tips and methods for generating financial support for your station.
Room - L-004
- Starting
Your Own Radio Station
Panel Hosts:
Ed Perry – Owner (Founder) - WATD -
Marshfield, MA
George
Capalbo - Backbone
Networks (IBS Student Radio Network)(IBS SRN)
Fritz Kass - IBS COO
Everybody thinks it would be great to have a radio station
on campus. OkayÉmaybe not everybody. How do you sell the idea to your
administration? What are your broadcast options? Do you go for a full FCC
license, LPFM license, Internet, Carrier Current? If youŐre thinking about
starting a station or taking your product to new heights, this session is for
you!
Room - L-305
- Arbitron:
A Basic Introduction to Radio Ratings
Panel Host: Laura Van Iderstine - Senior Training Service
Consultant - Arbitron
In the industry, it's known as "The Book". It
real life, we're talking about the ratings. Careers, formats and profits all
hinge upon a station's position in the Arbitron ratings. Learn how these figures
are gathered and used in the industry and why the People Meter is causing so
much talk.
This is an introduction to radio ratings and how they
work.
Room - L-316
- Future
of Music
Panel Host: Dr. E. Michael Harrington - William Paterson
University
WhatŐs happening in the world of music and music
royalties? How has the onset of web streaming, satellite, I-Pod, file sharing
and other technologies and practices affected the music world? What is the
relationship between the music industry and the broadcaster and what is that
relationship likely to be in the future?
Room - L-007
- Finding
That First Job
Panel Hosts: Lee Dickman
- CBS Radio, Boston
Scott Gibbons - WPLM Radio - Boston
Getting your foot in the door is never easy. Find out what
real programmers are looking for and how to get noticed out there. This session
will answer your questions and give you ideas on how to position yourself for
that most-important first job. Resumes, cover letters, internships and good
contact skills are all crucial to getting noticed Ňout thereÓ
Room - L-008
2:30
- Session Block #4
- Music
Copyrights and Royalties
Panel Hosts: Walter McDonough
- Future of Music Coalition
Fritz Kass,
IBS COO
Perhaps the most confusing issue facing academic
broadcasters over the last few years has been royalties for music streaming. Get
the latest on this sensitive and confusing subject. This session separates myth
from fact in this ongoing battle. What do we owe? When do we owe it? Who should
we pay? What are we likely to pay in the future? Get answers to these questions
and more.
Room - L-305
- Exploring
and Finding Alternative Jobs in Radio
Panel Host: Lee Dickman - CBS Radio, Boston
Want to be in radio? Do you think you're limited to a few
choices? Learn about broadcast careers within the industry that you may not
even be aware of. Lee Dickman will acquaint you with new career paths within
the broadcast world that you may want to explore.
Room - L-004
- Radio
Engineering
Panel Hosts:
Fred Krampits - WTCC - Springfield Technical
Community College
Ed Perry - Owner - WATD - Marshfield, MA
Questions
about: Studios? Equipment? Facility Upgrades? Studio Maintenance? FCC
Compliance?
Equipment Purchases? Learn how to create and maintain
great studios and a great air sound.
Room - L-007
- Producing
a Killer Show
Panel Host: Scott Gibbons - WPLM Radio - Boston
Great shows don't just "happen". They are
carefully planned and produced. Find out how the pros do it each and every day
and pick up valuable tips on creating a more entertaining, informative and
professional show.
Room - L-008
3:30
- Wrap Up Session - Idea and Information Exchange