IBS Fall Conference
October 10, 2009
Simmons College, Boston, MA
START PLANNING NOW!
How
do we start a station?
The FCC - What are the rules?
How do
we get a better production sound? How do you
prepare a great show?
Royalties:
Who do we pay and how much? How do I get into Voice Overs?
Get answers to these
questions and more at the
6th Annual IBS Boston Conference!
Here is a partial list
of speakers and panels that are confirmed!!
Producing a Killer Show - Great shows don't just "happen". They are carefully planned and produced. Find out how the pros do it each and every day. Join Shawn Novatt of WOR and the Long Island Radio Group for valuable tips on creating a more entertaining, informative and professional show.
Radio Engineering - Questions
about studios? Equipment? Facility Upgrades? Studio Maintenance? FCC
Compliance? Equipment Purchases? Learn how to create and maintain great
studios and a great air sound with Fred Krampitts, Chief Engineer of WTCC, Springfield and George Capalbo
of the Backbone Networks. They will help you get the best equipment and
sound for your dollar and will provide valuable insight and information
into the operation and upkeep of your station.
FCC Law and Broadcast Licenses
- So what's this LPFM thing we've heard so much about? How do you
get a license to broadcast. What is the FCC rule regarding.....? Learn
about broadcast law and licensing from the experts. Retired FCC
official and IBS adviser Allen Myers and IBS C-O-O Fritz Kass
will lead you through the maze of government regulation and answer your
questions about licensing options, broadcast rules and dealing with the
FCC.
Building a News and Information Image
- Newscasts, PSA's, Special Topic Broadcasts, Updated Campus and
Community Announcements. These are all elements of a station's
information image. Learn how to create or upgrade your station's news
product and credibility with long-time major market News Director Len Mailloux,
formerly of KVIL Radio, Dallas and WVBF Radio, Boston. Learn how to
better use the information system your school already has to build the
station sound and image.
Creating Powerful Radio and Beyond
- Getting, Keeping & Growing Audiences in The Internet Age
- Become a better broadcaster! learn tips and techniques
used by top pros in the business! This workshop is presented by International Broadcast Consultant and veteran broadcaster Valerie Geller, former PD of WABC in New York, author of "Creating Powerful Radio"
Geller works with more than 500 stations in 30 countries for
Personality, News, Talk, & Information radio and TV, based on
the universal Powerful Radio Principles - to communicate more
powerfully:" 1. Tell the Truth, 2. Make it Matter, 3. Never
be BORING! www.creatingpowerfulradio.com or www.gellermedia.com or www.creatingpowerfulradio.com/textbook
Getting Into Voice-Overs - As the world of media expands to new technologies, the need for good voice-over artists is also growing. Commercials make up only a small part of the voice-over world. Learn from nationally known talent Liz Solar about commercial, corporate, stationality, medical and corporate voice-over opportunities and what it takes to produce a good demo and make it in this interesting and fun part of the business
Copyrights and Royalties - Myth & Reality
- Perhaps the most confusing issue facing academic broadcasters over
the last few years has been royalties for music streaming. IBS efforts
in Washington to help secure a fair and equitable music royalty rate
continue and IBS C-O-O Fritz Kass will have the
latest on this sensitive and confusing subject. This session separates
myth from fact in this ongoing battle. What do we owe? When do we owe
it? Who should we pay? What are we likely to pay in the future? Fritz
will answer all of these questions and more.
Adobe Audition 3.0 - Workshop -
Whether youÕre just learning the basics of digital recording and
production of if youÕve got the basics down pretty well, this hands-on
workshop will show you the ins and outs of using Adobe Audition. Learn
everything from the basics to more advanced technique with long time
radio personality and New England Institute of Art Radio faculty member
Larry Miller. Perhaps you know some special ÒtricksÓ of your own that youÕd like to share with the group.
Radio Promotions
- Learn about the elements that make up a good promotion and the
creative and organizational skills you need to help make your stationÕs
image shine. As competition for audience grows, the need for exciting
and effective promotions is growing as well. This panel will introduce
you to promotional ideas and new ways you can Òget the word outÓ about
your product. Lindsey Anderson, Promotions Director at WAAF Ð Boston and Ben Shaiken Ð Operations Director at WHUS, Univ. of Conn. will lead this session of idea sharing, problem solving and creative thinking.
About Your Career: Why Broadcasting REALLY Needs You, And What To Do About It
Holland Cooke
is a media consultant specializing in News/Talk radio and
Internet. He publishes a monthly newsletter for radio station
managers and on-air talent. Previously, Holland managed all-news
WTOP/Washington DC for 7 years; then spent 3 years as Vice President of
a new media unit at USA Today.
IBS/Backbone Student Radio Network - Demonstration and Workshop
The IBS/Backbone Student Radio Network (IBS/SRN) is a growing
collaborative of stations around the country that are joining to form
the worldÕs first academic internet radio network. Backbone Networks,
which handles the streaming and technical side of IBS/SRN will be on
hand to demonstrate how easy it is to participate in and broadcast with
the IBS SRN ÒRadio Station in a BoxÓ concept which will allow you to
stream 24/7 with full remote capability. BackboneÕs George Capalbo and Paul Kamp will explain what's happening with the network and demonstrate how easy it is to do a remote stream from almost anywhere.
Women in Media
- Only a generation ago, the number of women working in the broadcast
media was very small. To the benefit of the industry and the audience,
women are now involved in every aspect of media from top management to
the trenches. Join Mary Cardaras, veteran CNN Producer and now chair of the Digital Media department at The New England Institute of Art, Liz Solar,
veteran Boston broadcast personality and national voice-over talent and
Judy Richland, a successful graphic artist, filmmaker and member of the
Simmons Communications faculty for a discussion on the
opportunities, problems and the future of women in the broadcast world.
Future of Music
- WhatÕs happening in the world of music and music royalties? How has
the onset of web streaming, satellite, I-Pod, file sharing and other
technologies and practices affected the music world? What is the
relationship between the music industry and the broadcaster and what is
that relationship likely to be in the future? Get an inside look at the
latest in the music industry with Walter McDonough, lawyer and founder of the Future of Music Coalition.
Production Tricks for Less -
Just because you are a ÒcollegeÓ radio station doesnÕt mean you canÕt
sound like a major commercial station in NYC. Join Shawn Novatt,
a veteran Production Director with WOR and the Long Island Radio Group,
and learn about enhancing your production skills. Hear samples of great
production pieces, as well as what to avoid. Bring your own
production samples on a flash-drive or CD for the group to hear!
Podcasts and Emerging Social Networks - So you do your show and itÕs over, right? Not necessarily. By posting it on a Pod Cast site, you can add volumes of new listeners through downloads. And what about Face Book, MySpace and other social networking sites? Find out how to use the latest technology and websites to enhance your station's image and listener base. Join successful Podcast Producer and Entrepreneur Mark Wood who can give you all the ins and outs about these exciting new options for webcasters.
Underwriting and Fundraising
- While there are a great many radio stations, none of them are free.
It doesnÕt matter how big or small your broadcast operation may be,
there are bills to pay and that requires sources of funding. Join
General Manager John Murphy of the University of ConnecticutÕs WHUS and WHUS Operations Director Ben Shaiken as they discuss tips and methods for generating financial support for your station.
The Do's and Don'ts of Web Design - Want to make your stationÕs website look great, attract attention and hold the interest of your listeners? Join Shawn Novatt
of the Long Island Radio Group for a great session on creating a
fantastic website. Learn what works and what doesnÕt from people who
know. Your website IS your station image and they can help you make it
shine.
How to Start a Station - Everybody
thinks it would be great to have a radio station on campus. OkayÉmaybe
not everybody. How do you sell the idea to your administration? What
are your broadcast options? Do you go for a full FCC license, LPFM
license, Internet, Carrier Current? Join George Capalbo of the Backbone Networks, John and Karen Robinson of WLLO-LP in Londonderry, N.H. and Fritz Kass
of IBS for answers to those questions and many more. TheyÕll cover
equipment, studio setup, trainingÉthe works. If youÕre thinking about
starting a station or taking your product to new heights, this session
is for you!
Marketing Online Without a Budget
- You don't have a budget, or much of one and you want to get the word
out about our station. You can do it with the creative us of the
internet. Join independent Web Designer Sarah Dulaney to explore ways your station can enhance its image and listener base on a global scale.
An Audience with Michael C. Keith
- You've probably used one of his many books in your Radio classes, now
here's a chance to share thoughts, ideas and questions with one of
academia's most respected authors and Radio authorities, Michael C.
Keith of Boston College. Michael will share his thoughts and
observations on the state of the industry and the future of
broadcasting and media.
Finding that First Job - Getting your foot in the door is never easy. Find out what real programmers are looking for and how to get noticed out there. This session will answer your questions and give you ideas on how to position yourself for that most-important first job. Resumes, cover-letters, internships and good contact skills are all crucial to getting noticed Òout thereÓ. Let Judy Garrick, Career Advisor in Broadcasting at The New England Institute of Art and Lindsey Anderson of BostonÕs WAAF Radio show you how to get your career started in the right direction.
Community and Administration Relations
- If a station is going to succeed, it must maintain a good working
relationship with the school administration. Many stations also reach
out into the community beyond the campus. Join John Murphy of WHUS Radio, The University of Connecticut and WHUS Operations Director Ben Shaiken and IBS Chairman and Simmons College Radio General Manager Len Mailloux for some valuable insights on building support and partnerships with your school and community.
Backpack Journalism and Emerging New Media
- The world of Journalism is changing at lightening speed. The way we
gather and transmit information has undergone many changes in the
digital age and now the traditional roles of journalism are being
challenged by eager, new backpackers who are changing the face of news
gathering and reporting. Join veteran CNN Producer and Emmy Award
winner Mary Cardaras along with successful designer and multi-media specialist Judy Richland of the Simmons College faculty for this look at the "new" faces of journalism.