Why tell the truth in sales?
Some thoughts about ethics in business
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You don't like it when someone lies to you, do you?
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It's a whole lot easier to remember the truth!!
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Con men lie.
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When you set the customer's expectations properly you never need to say, "I'm sorry."
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If you tell the truth you'll never have to woob-woob about what you can't deliver because it never existed in the product in the first place.
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Make sure you are explicit and very clear when you talk about futures...explain that you can't deliver them now, make sure the customer understands that.
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If you do something really, really stupid...admit it, apologize, and get on with it.
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You can ALWAYS face the customer, even if you screw up, as long as you're truthful.
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There is NO WAY you can un-do the word of mouth that will precede you if you lie to just one customer!
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Don't forget that great cosmic law: "What goes around, comes around!"
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